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Historic Jewellers of Florence

Jewellery lovers from all over the world flock to Florence to discover precious jewels and unique creations crafted by masters of the goldsmith tradition.


Centuries of skill and a culture of apprentices learning from their maestri has led to artisans emerging from an inspiring, renaissance tradition with pride. Using their skill and ability to modernize traditional techniques, these goldsmiths create unique, interesting contemporary jewellery, as well as reinterpreting classical pieces of the past. 

For those seeking the most impressive historic jewellers of the city, Ponte Vecchio is undoubtedly the home of the dazzling and beautiful. An idyllic setting, take a stroll at sunset and gaze in the windows at the enticing displays. 

Look a little closer at Fratelli Peruzzi. Silversmiths for over 150 years, unique silver objects are produced and placed alongside some of the most notable international brands. 

Pause at Cassetti, located on the bridge since 1926. Curated by the Cassetti family for generations, the past meets the future with jewellery which breaks the mold alongside classic pieces. In the 1950’s, Maria Grazia, the daughter of the founder Renzo Cassetti, added a feminine touch to the silver and crystal objects by innovatively added porcelain, a first for jewellery at the time. 

F.lli Peruzzi

Continue along to the historic workshop of Paolo Penko on via Ferdinando Zannetti, the Florentine goldsmith tradition at its finest. Unique, handmade creations link to the history of the city, crafting symbols of Florence’s incredible cultural heritage which have even been featured at the Bargello museum and palazzo Pitti’s silver museum. A family affair, master goldsmith Paolo Penko works alongside his wife and children and has developed an innovative engraving technique called the ‘Penkato’ method.
They are famed for the production of the Golden Fiorino, a coin produced since 1252 which uses the Florentine lily and St. John the Baptist, the patron saint of the city, to represent Florence.

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Cassetti Jewelry

Jewelry and watch shop on Ponte Vecchio. Company of tradition since 1926. From the production of silver and gol ...

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Penko Goldsmith Workshop

Unique and unrepeatable creations made entirely by hand according to the Florentine goldsmith tradition.

Prestige and excellence are two words which characterise Enrico Verità, one of the oldest watch maisons in Italy. Founded in 1865, a large clock outside the store ticks as people pass by on via dei Calzaiuoli.
Enter the doors and you will see a magnificent pendulum swinging, directing your attention to the array of elegant and refined timepieces on either side. 
Head towards piazza della Repubblica to discover Pestelli jewellers on Borgo Santi Apostoli. Founded in 1908 by Edoardo Pestelli who had trained at the famous Marchesini jewellers, you are immediately struck by the creativity and refinement of these creations. Featuring mosaic work, corals and pearls as well as the more traditional silverware, the focus has always been on quality rather than quantity, resulting in original pieces that are truly one of a kind, even favoured by royals and the Vatican and featured in Museo degli Argenti at Palazzo Pitti. 

Enrico Verità

Experience combined with good taste make Florentine jewellers renowned for producing some of the most exquisite and original pieces. Choose something special to symbolise your own connection to Florence and own something that has centuries of tradition and expertise gone in to every curve, shape and sparkle.

Florence Jewellery Week 
Are you a crafted jewellery lover? Ou can't miss Florence Jewellery Week, the annual exhibition dedicated to contemporary jewellery in Italy.