Get to know Santa Maria Novella and the Ognissanti area with Destination Florence

A self-guided tour through the sights and sounds of two of Florence’s most historic locations.

Santa Maria Novella may well be the first place you see when you arrive in Florence, given that the main train station of the city can be found here. It also boasts of one of the city’s main landmarks, the Basilica of Santa Maria Novella, a noted example of the Italian Gothic style, built between 1279 and 1357. Its neighbor, Ognissanti, is set right on the banks of the Arno River, where you can delight in an endless amount to discover and explore. Here, we take you through some of our favorites.

Santa Maria Novella and surroundings

Some of the most well-known shopping streets in the city can be found here, including via de’ Tornabuoni, via della Vigna Nuova and piazza della Repubblica, where there’s truly something for everyone. Time spent strolling these streets is always worthwhile as even merely window shopping is an experience in itself. However, you’ll certainly want to explore several spots further, including Richard Ginori’s renowned ceramics in via dei Rondinelli 17. It’s been set in the historic Palazzo Ginori since 1802, selling its world-famous porcelain that’s produced in nearby Sesto Fiorentino. Adding to its impact is the fact that this building once hosted Carlo Lorenzini, or Carlo Collodi, author of Pinocchio. 

Richard Ginori

Stop for a bite to eat in Ristorante Buca Lapi, a firm favorite that’s situated at via del Trebbio 1, active since 1880. Here, meat lovers will enjoy the typical bistecca alla fiorentina (Florentine steak) but all diners are bound to appreciate the typical Tuscan cuisine on offer. Originally the cellar of the historic Palazzo Antinori, it was used in 1879 as a trattoria and home to high-quality wines. 

After having had some sustenance, a post meal passeggiata (stroll) is in order. Now, we’ll come to another well-known Florentine store, Officina Santa Maria Novella, a must for anyone visiting this area. Located on via della Scala 16 since 1612, here you’ll find perfumes and pharmaceutical all-sorts that have enticed locals and visitors alike for centuries. One of the oldest pharmacies in the world, it was founded by Dominican friars in the 13th century, who made concoctions with rose water and other remedies to treat common ailments.

The Ognissanti area

Let’s turn to Ognissanti for some time spent amongst its splendors, starting off with the unique Bronzista Baldini, at via Palazzuolo 101 since 1918. Producers of lamps, accessories, and other bronze objects, you’ll find truly one-of-a-kind designs in this bronzing firm founded by Ubaldo Baldini. The passionate antiques collector would be proud of today’s collection which vaunts pieces that vary from neoclassical to liberty style. 

Continue your journey through Florentine craftsmanship by heading to Galleria Frilli on via dei Fossi 2. A treasure trove of marbles, gems and bronze awaits you as alabaster statues surround you on all sides in the reproductions of some of the most recognizable and renowned sculptures. Founded in 1860 by Antonio Frilli, prestigious works have been carried out in these historic premises, including a copy of the Florence Baptistery’s Gates of Paradise.

Galleria Frilli

And finally, to rest. Indulge in pure luxury at St. Regis at Palazzo Giuntini in piazza Ognissanti 1. Opened in 1855, this opulent venue has decadent features that reflect its origins as the home of a noble Florentine family in the 15th century. With spectacular views on all sides, relaxing is a given as the Arno River flows calmly and majestically by its side.  

From five-star service to centuries of cultural heritage with every era of art and history in between, you’ll undoubtedly be dazzled by these corners of Florence. 

St. Regis


Staying in Florence has never been so advantageous: hotels, tours and experiences at once-off prices until 12/31/2021. What are you waiting for? Make the most of our promotional campaign and treat yourself to Florence as you've never seen it before.