EVENT NAME: The Rainbow Over Florence, photographic exhibition by Piero Percoco
EVENT PLACE: building B11, Tobacco Factory
EVENT DATE: 5 December 2024 - 2 February 2025
EVENT COST: Free entry
EVENT TIMES: The exhibition can be visited from Tuesday to Friday from 2.00pm to 7.00pm Saturday and Sunday from 10.00am to 7.00pm Closing days: 25, 26, 31 December 2024 and 1 January 2025
EVENT DESCRIPTION:
Manifattura Tabacchi – one of the main urban regeneration projects in Italy which is completing the recovery of the historic cigar factory in Florence – hosts from 5 December until 2 February 2025 the photographic exhibition The Rainbow Over Florence by Piero Percoco, an internationally known photographer and on Instagram with the name @therainbow_is_underestimated, a channel from where, through the use of an iPhone, he carries out his personal research.
The second edition of Piero Percoco's exhibition is enriched with the addition of new content taken from the photographer's very recent series on nature and skies. Some of Piero Percoco's most iconic photographs alternate in a completely new way with structures, video works and audio systems, which tell the artist's ironic language and his distinctive aesthetics, where the protagonist is the everyday life of the province, the absurd and the beauty of what surrounds him in everyday life. The visitor is welcomed by a wooden structure with numerous inflatables which develops the heartfelt theme of childhood and which, with bright colors and tones, creates a suggestive dialogue with one of the photographs on display: Little girl with inflatables.
In addition to the 80 photos taken from the book The Rainbow Is Underestimated (Skinnerboox, 2019), The Rainbow Over Florence also presents two main series, the first dedicated to the sky and the second to fireworks, whose characteristic sound effects are emphasized by a audio system that animates the exhibition. The presence of two Apple iPhones, a brand of which the artist is ambassador, makes the space even more immersive, involving the viewer firsthand.