Produced by Quelli della Compagnia, the 50 Days was founded in Florence in 2007 to give a "single playbill," and a unified venue, to all major Florentine film festivals with an international vocation.

Festivals today fulfill an important function for the diffusion of art cinema, offering visibility and a possibility of "alternative" distribution to those films that do not find space in the traditional chain. The 50 Days of Cinema festivals are:

France Odeon, Festival of Contemporary French Cinema; Images and Sounds of the World - Ethnomusical Film Festival; International Film & Women's Festival; Lo Schermo dell'Arte Film Festival; Florence Queer Festival; Festival dei Popoli - International Documentary Film Festival; River to River Florence - Indian Film Festival; Una Finestra sul Nord - Finnish Film Festival; and NICE City of Florence Prize.

At the end of the festival programming, the second edition of “Rivelazioni Italiane – Premio David Italian Rising Stars” will follow, an award created to give life to a path of valorization and support to the Italian revelations among the actresses and actors under 28, realized in collaboration with the Accademia del Cinema Italiano Premi David di Donatello. The beginning of a path that will make some young actors the stars of the cinema of tomorrow, through a program of mentoring and professional orientation.